
Who We Are
Resonance Leadership Advisory
The definitive framework for accelerating strategy, culture and leadership
We don’t sell theory or create external dependency.
We help you build what most people only teach – and, in the process, elevate strategy, leadership and culture in the flow of real work.
David is an engaging leadership facilitator and coach. I have definitely seen an improvement in my presence and have better understanding of how I can interact better with my team and other key stakeholders.
The content David delivers on cultural transformation and leadership development is real and relevant. As I step into a new Executive leadership role, David’s guidance has proved really valuable for me.
~ Kenny McDonald, Chief Operating Officer, The Co-Op

DAVID JOSHUA
David Joshua is the creator of The SCL Accelerator™ – a cohort-based programme that aligns strategy, culture and leadership while tackling executive level business challenges in the flow of work. He is the founder and lead advisor of Resonance Global Advisory, a boutique advisory that helps executive teams turn strategic intent into tangible behavioural change and measurable enterprise-level results.
Over a 20-year career, David has reported to international banking CEOs, led national sales teams to deliver 10x revenue growth, built award-winning investment propositions, and coached world champion athletes and multinational CEOs. Today he brings that commercial rigour into SCL programmes for mid-sized organisations seeking excellence in strategy, culture and leadership.
Since 2019, David has fused Google’s leadership blueprint (learned directly from their Chief Learning Officer) with a business school approach to strategy and leadership (his flagship programme at Henley Business School consistently earns a 9.7/10 NPS score).
Through The SCL Accelerator™, David has helped organisations such as Discovery (the innovative financial services group behind Vitality) and Wellhub (a global $bn tech company) strengthen their leadership bench, build cultures of clarity and candour, and deliver strategic projects that stakeholders buy into and benefit from.
David is a Penguin-published investment author, holds top-tier qualifications across banking and investments, and is an MBA candidate with Henley Business School. Beyond the boardroom, you’ll find David in the mountains, searching for a wider perspective and a deeper presence.
“Transformation doesn't begin to capture what David facilitates… working with David is the best investment you can make.”
~ Tim Fish, Founder and Group CEO, Multimedia.



Adam Gottlich
Immersion Architect and DATA SCIENTIST
Adam Gottlich is an award-winning applied behavioural scientist and founder of Nudge Labs. He brings 10+ years of frontline experience helping financial firms improve data-driven decisions, technology-enabled innovation, and customer experience — from optimising behaviour through customer journeys to increasing client retention and engagement through behavioural experimentation, predictive analytics, and decision architecture.
Adam was previously Executive Head of Behavioural Science at Standard Bank Group, where he built the bank’s behavioural science capability — driving growth, trust, and customer journey improvements in measurable ways.
Adam holds an Honours in Cognitive Psychology (Wits, Cum Laude) and lectures in Applied Behavioural Science at Henley Business School. His work is grounded in a simple belief: great customer experience is the outcome of disciplined science — not guesswork, and if you can’t measure impact, then it probably isn’t worth doing.

