Marketing with Resonance @ Discovery
The Client
Discovery is the world’s first behavioural bank & insurer, South Africa’s most valuable brand, & 100% owners of Vitality Insurance in the UK.
The Brief
Discovery measured success on the following seven outcomes:
Undergo a paradigm shift in their confidence & impact when pitching ideas to senior stakeholders and clients via a dragons’ den experience
Greater clarity in their business writing
An applied understanding of the principles that underpin the art of marketing, such as persuasion and audience alignment
Improve teamwork
Improve strategic decision making under pressure
Gain a better understanding of individual weaknesses & strengths, with a clear plan to redress and improve areas for growth
Offer the team a fun, life-changing experience to inspire challenge, growth & gratitude – all while working on pressing problems on your strategic marketing agenda
The Solution
Resonance designed an accelerated learning journey lasting under two months, providing delegates with the tools to solve a real-life marketing problem on the pressing agenda in action learning groups, & present with impact to Discovery’s Chief Marketing Officer in a dragons’ den environment.
The Agenda
The principles of persuasion in marketing
The seven principles of persuasion
Understanding audience alignment
The art of the hook & the call to action
The Written Word
The effective writing formula
12 steps to quality writing
Applying theory to a real-life marketing campaign
High performance teaming
Experiential learning: bringing it all together with a piece of your work within
an action learning team
The 4-archetype personality instrument: connecting, collaborating & contributing in diverse teams
Solving a real-life pressing marketing problem on your strategic agenda
High impact communication
Transforming concepts into content
The 7 elements of a successful pitch
Presenting with executive presence
1:1 competency-based coaching
The Results
The CHRO Stakeholder
“David achieved measurably better outcomes than previous business school solutions we have used to accelerate our talent’s transition into leaders. What makes it even more remarkable is that it was delivered at significantly less cost, achieved in far less time, and was a genuinely enjoyable (though highly challenging) experience for the talent who were selected for it.”
Yuleesha Naidoo, Executive Head of HR for Discovery Sales, Call Centre and Marketing Businesses
The Executive Sponsor
“What's unique about David is the speed and efficiency with which he combines theory with practical application to ensure a platform for behaviour change is delivered. This element surpassed that of other courses we’ve embarked on - placing people in an environment which allows for real-time immediate growth. Some of my team's comments were “I have taken away skills I know I will use for the rest of my career as well as in my personal life”. Our teams found the experience “fresh” and finished the course feeling excited. David’s coaching stems from his own personal development journey, which means that he knows what it takes to effect personal behaviour change. Through deep insights and observation, he identifies the underlying drivers of your behaviour to identify simple and easily implementable solutions.”
Jennifer Arendse, Executive Head of Marketing (General Manager), Discovery
The Talent
“The Resonance learning journey was a life-changing experience for me, both in my personal and professional life. The course gave me a different mindset and has given me the confidence to present the best version of myself to the world. I highly recommend this course… David is a great coach, he will not stop until you come out of this journey a hero!”
Natalie Magosha, Marketing Manager, Discovery Invest